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The Media Ready Lab gives you the exact tools I use with my own PR clients to nail your positioning and create your press assets, plus the accountability and momentum to actually get it done.
By September, your foundations are in place: you're clear on your positioning, your press page and media kit do the talking, your bio positions you as the expert, and your photos are ready to send in seconds.
- You know PR could help your business but don't know where to start
- You're not sure how to explain what you actually do to a journalist
- You want to be ready for media opportunities without hiring a publicist yet
- You've been putting off your press page, media kit, or bio because it feels overwhelming
- You want a solid foundation in place before going out and pitching the press
We start 27th July and run for 6 weeks
What happens once you're media ready?

What's included?
The "Fame Name" GeneratorA simple exercise to help you nail your positioning, whether that's a memorable title or simply getting clear on your niche - so journalists and clients instantly know what you do and who it's for.
The Author Bio TemplateA proven framework for writing a bio that positions you as the go-to expert in your niche, so journalists (and AI search tools) instantly understand who you are and why you're worth quoting. Ready to use everywhere from your press page and media kit to podcast intros, byline articles, speaker applications, and your website's About page.
The Press Page RoadmapA step-by-step guide to building a press page that shows journalists you're media-ready the moment they check you out, and impresses potential clients the moment they land on your website.
The Media Kit Template A plug-and-play template so you can put together a professional media kit in an hour or two, not weeks - no design skills or guesswork needed. Use this on your website and to pitch to podcasts.
Website & Social Media Self-AuditA guided audit to see your online presence through a journalist's eyes, so you can spot and fix the gaps that might be costing you press opportunities before you even pitch
Photo ChecklistThe exact photos you need ready to go, so you're never caught out when a journalist asks for images.
The Media Ready Lab WhatsApp CommunitySix weeks of support in our private group, with weekly prompts keep you moving at your own pace - no pressure, no overwhelm, just support when you need it.
At the end of the 6 weeks, we'll come together for a group Zoom call where you'll be able to get feedback on your press page, media kit, bio and more. (Call will take place at 10am on Thursday September 10th).
- You're a coach, consultant or service-based business owner
- You're not brand new in business
- You're excited about getting publicity for your business so that you can get your message out to the people who need to hear it

Hi, I'm Dina! I’m a former journalist-turned-PR strategist who helps established entrepreneurs get featured in the press, so they can take their brilliance and amplify it to the world, building the legacy and impact they deserve and opening them up to a whole new audience. With over 20 years of experience in media and PR, I’ve helped hundreds of entrepreneurs and experts get featured in the press and position themselves as authorities in their industry. My work focuses on visibility, credibility, and getting clients seen in a way that aligns with their business goals.

Calls from all over the country after being featured in national press
So far I’ve had five pieces of publicity and four of them were in national publications. I’ve had calls from all over the country from people wanting to work with me. I’ve raised my rates and I’ve not had any pushback on my new rates – people have been saying ‘we want to work with an expert and we can see you’re an expert.’

Visibility, credibility and audience growth

International Recognition, new clients & leads
- I'm not a great writer - is this still for me?Yes. Every template comes with prompts and examples, so you're never starting from a blank page.
- How long will this take me?A few hours in total, spread out however works for you, and you can go at your own pace.
- What if I get stuck?Post in the WhatsApp community and Dina and the group are there to help you troubleshoot.
- I'm away for part of the summer, will I fall behind?Not at all. Everything is self-paced, and the WhatsApp prompts are designed to dip in and out of - pick up whenever suits you.
- Customer
- Payment
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TERMS OF PURCHASE AGREEMENT
By purchasing the Perfect PR Foundations Online Course from DINA BEHRMAN COMMUNICATIONS (“Company”), you (“Client” and collectively, the “Parties”) agree to the following terms of this Purchase Agreement (“Agreement)”:
1. SERVICES.
Company agrees to provide its Programme and Client agrees to abide by all policies and procedures as outlined in this agreement as a condition of their participation in the Programme.
2. PROGRAM STRUCTURE.
This Programme is a self study programme. Email and phone access is not applicable.
3. ACCESS
You are purchasing lifetime access to the course. 'Lifetime' means for as long as the course is offered.
4. TERMINATION.
Company is committed to providing all clients in the Programme with a positive Programme experience. By ticking the checkbox, Client agrees that the Company may, at its sole discretion, terminate this Agreement and limit, suspend or terminate Client’s participation in the Programme without refund or forgiveness of monthly payments if Client becomes disruptive or upon violation of the terms. If Client decides to terminate this Agreement, no refunds will be issued.
5. PAYMENT.
Total price of this Program is as listed on the checkout page.
6. REFUNDS.
Client is responsible for full payment of fees for the entire Programme, regardless of whether Client completes the Programme. To further clarify, no refunds will be issued.
7. CONFIDENTIALITY.
This Agreement is considered a mutual non-disclosure agreement. Both Parties agree not to disclose, reveal or make use of any information learned by either party during discussions, Or otherwise, throughout the Term of this Program (“Confidential Information”). Confidential Information includes, but is not limited to, information disclosed in connection with this Agreement, and shall not include information rightfully obtained from a third party. Both Parties shall keep all Confidential Information strictly confidential by using a reasonable degree of care, but not less than the degree of care used by it in safeguarding its own confidential information. The obligation of the Parties hereunder to hold the information confidential does not apply to information that is subsequently acquired by either Party from a third party who has a bona fide right to make such information available without restriction. Both Parties agree that any and all Confidential Information learned as of the date of purchase shall survive the termination, revocation, or expiration of this Agreement.
8. COMPELLED DISCLOSURE OF CONFIDENTIAL INFORMATION.
Notwithstanding anything in the foregoing, in the event that Client is required by law to disclose any of the Confidential Information, Client will (i) provide Company with prompt notice of such requirement prior to the disclosure, and (ii) give Company all available information and assistance to enable Company to take the measures appropriate to protect the Confidential Information from disclosure.
9. NON-DISCLOSURE OF COMPANY MATERIALS.
Material given to Client in the course of Client’s work with the Company is proprietary, copyrighted and developed specifically for Company. Client agrees that such proprietary material is solely for Client’s own use. Any disclosure to a third party is strictly prohibited.
Company’s programme is copyrighted and the original materials that have been provided to Client are for Client’s individual use only and are granted as a single-user license. Client is not authorised to use any of Company’s intellectual property for Client’s business purposes. All intellectual property, including Company’s copyrighted programme and/or course materials, shall remain the sole property of the Company. No license to copy, sell or distribute Company’s materials is granted or implied.
Further, by ticking the checkbox, Client agrees that if Client violates, or displays any likelihood of violating, any of Client’s agreements contained in this paragraph, Company will be entitled to injunctive relief to prohibit any such violations and to protect against the harm of such violations.
10. NON-DISPARAGEMENT.
Client shall not make any false, disparaging, or derogatory statement in public or private regarding Company, its employees, or agents. Company shall not make any false, disparaging, or derogatory statements in public or private regarding Client and its relationship with Company.
11. INDEMNIFICATION.
Client agrees to indemnify and hold harmless Company, its affiliates, and its respective officers, directors, agents, employees, and other independent contractors from any and all claims, demands, losses, causes of action, damage, lawsuits, judgments, including attorneys’ fees and costs, arising out of, or relating to, Client’s participation or action(s) under this Agreement. Client agrees to defend against any and all claims, demands, causes of action, lawsuits, and/or judgments arising out of, or relating to, the Client’s participation under this Agreement, unless expressly stated otherwise by Company, in writing.
12. COMPLAINTS We want you to be entirely happy with the Services. In the event you have any concerns about the Services, you agree to let us know by email to support@dinabehrman.com and give us a reasonable amount of time to investigate and resolve your concerns before you take any further action. For the purposes of this Agreement further action includes stopping payment or making any chargeback or similar claim
13. REVIEWS AND TESTIMONIALS
If you share comments, information, content, photographs, graphics or images(“Client Content”) with us you are granting to us, free of charge, permission to use that Client Content in any way as part of our business services, which shall include advertising and marketing.
13.1 When sharing Client Content you confirm that you have the legal right to share it and that it doesn’t infringe any third party’s intellectual property or other rights.
13.2 If you provide us with a testimonial, review or similar (“Review”) then by doing so you consent for us to exhibit, copy, publish, distribute, use on our website or any of our pages, our social media sites or in our advertising and marketing campaigns or email communications, your Review or part of your Review, as we reasonably require to lawfully promote our business. You can amend your consent at any time by emailing us.
13.3 These provisions shall survive termination
14. GOVERNING LAW.
This Agreement shall be governed by and construed in accordance with the laws of the United Kingdom, regardless of the conflict of laws principles thereof.
15. ENTIRE AGREEMENT; AMENDMENT; HEADINGS.
This Agreement constitutes the entire agreement between the Parties with respect to its relationship, and supersedes all prior oral or written agreements, understandings and representations to the extent that they relate in any way to the subject matter hereof. No amendment of, or any consent with respect to, any provision of this Agreement shall bind either party unless set forth in a writing, specifying such waiver, consent, or amendment, signed by both parties. The headings of Sections in this Agreement are provided for convenience only and shall not affect its construction or interpretation.
16. COUNTERPARTS.
This Agreement may be executed in one or more counterparts (including by means of facsimile or electronic mail via portable document format), each of which shall be deemed an original but all of which together will constitute one and the same instrument.
17. SEVERABILITY.
Should any provision of this Agreement be or become invalid, illegal, or unenforceable under applicable law, the other provisions of this Agreement shall not be affected and shall remain in full force and effect.
18. WAIVER.
The waiver or failure of Company to exercise in any respect any right provided for herein shall not be deemed a waiver of any further right hereunder.
19. ASSIGNMENT.
This Agreement may not be assigned by either Party without express written consent of the other Party.
20. FORCE MAJEURE.
In the event that any cause beyond the reasonable control of either Party, including without limitation acts of God, war, curtailment or interruption of transportation facilities, threats or acts of terrorism, State Department travel advisory, labor strike or civil disturbance, make it inadvisable, illegal, or impossible, either because of unreasonable increased costs or risk of injury, for either Party to perform its obligations under this Agreement, the affected Party’s performance shall be extended without liability for the period of delay or inability to perform due to such occurrence.
21. CLIENT RESPONSIBILITY; NO GUARANTEES.
Client accepts and agrees that Client is 100% responsible for its progress and results from the Programme. Company will provide course material and guide Client; however, participation is the one vital element to the Programme’s success that relies solely on Client. Company makes no representations, warranties or guarantees verbally or in writing regarding Client’s performance. Client understands that because of the nature of the program and extent, the results experienced by each client may significantly vary. By ticking the checkbox, Client acknowledges that there is no guarantee that Client will reach its goals as a result of participation in the Programme and Company’s comments about the outcome are expressions of opinion only. Company makes no guarantee other than that the Services offered in this Programme shall be provided to Client in accordance with the terms of this Agreement.
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